How many Moldovan companies use a CRM? We went looking for the number
Published:
As far as we can verify, no official published figure exists for how many companies in the Republic of Moldova use a CRM. Below: what research the National Bureau of Statistics actually carries out, what comparable European data shows, and why the decision should not hinge on that percentage anyway.
Correction note (August 2026): this article previously claimed that only 23% of companies in the Republic of Moldova have a CRM, attributing the figure to the National Bureau of Statistics. We could not confirm that figure in any BNS publication. We have removed it — attributing an unverified number to a state institution is exactly the kind of mistake we do not want to repeat.
What the BNS actually publishes
The National Bureau of Statistics runs an annual information technology survey (form 1-TIC) covering enterprises with at least 10 employees, including Moldova IT Park residents. The questionnaire was revised in 2022. We did not, however, find a separate published indicator for CRM use in its open publications. If one exists and we missed it, write to us and we will correct this article.
What can be said with a source
Official European data exists for regional context. Eurostat measures CRM use in enterprises and reports for 2025:
- 28.5% across the European Union
- 11.9% in Bulgaria, the lowest in the EU
- 55.8% in Finland, the highest
Source: Eurostat, "E-business integration", data extracted May 2026. Moldova is not included in this statistic, so the figures above are context, not a measurement of the local market. Do not extrapolate from them.
What we observe in practice, without calling it statistics
From conversations with companies in Chișinău and across the country, the obstacles that come up most often are:
- Cost perception — "a CRM is expensive", although Bitrix24 has a free plan you can start on
- Unfamiliarity — many owners have never seen a CRM configured around their own process
- Few local integrators — who work in both Romanian and Russian and know the market
- "It works fine as it is" — until volume grows and manual record-keeping gives way
These are observations from our own experience, not the results of a study. We present them as such.
The useful conclusion
The decision to implement a CRM should not rest on what share of the market already uses one. It rests on how many enquiries you receive, how many people work with the same customers, and whether you could reconstruct today what was discussed with a client three months ago. You already have the answers to those questions — no statistic is going to find them for you.
See the 8-question assessment, which can quite legitimately come out as "you do not need a CRM right now".