Employees work from their phones
Real estate agents, couriers, technicians, field sales reps, shop-floor or production staff — people who are not sitting at a laptop.
Custom CRM · Telegram interface
Telegram CRM: the CRM comes to your people, inside the app they already have open
For teams that work from their phones — agents, couriers, technicians, field sales reps, operators — Bsmart builds CRMs where Telegram is the fast, everyday work interface: a lead arrives as a message with buttons, the card is updated from the chat, tasks show up in the morning. Data, rules and reports stay in the CRM and the Web Admin.
Not a chatbot: a full CRM, with Telegram as the operational interface and a Web Admin for management.
Sales Team · CRMbot · online
New enquiry · Instagram
Client: M. C.
Question: "Do you have model X in stock, size 42?"
Assigned to you (round-robin)11:04
Take itReply nowOpen card
Take it11:04
It's yours. Reply by 11:34. The client card is below.11:04
Write a message…
What is a Telegram CRM?
A Telegram CRM is an ordinary CRM system — with leads, clients, a pipeline, tasks, documents and reports — in which employees do their day-to-day actions from Telegram: they receive a lead, take it, update the client card, change the stage, see their tasks. Telegram is the operational interface; the data lives in the CRM database, while management, configuration and reporting happen in a browser-based Web Admin. It is not an auto-reply chatbot for customers, although it can include one.
It is
- A full CRM with a backend, a database and a Web Admin.
- An interface for employees built out of messages and buttons.
- A notification channel: new lead, task, escalation.
- Custom: the buttons, fields and rules are your company's own.
It is not
- Just a chatbot that answers customers.
- A Telegram group where commands are typed by hand.
- A replacement for all office work — the manager has the Web Admin.
- A "one-size-fits-all" product: every implementation is configured around the process.
When a CRM with a Telegram interface makes sense
Not for every company. It makes sense when your team has at least two of the traits below:
Leads have to be picked up fast
When a customer calls three companies, whoever answers first wins. A Telegram notification is seen within seconds, not the next time someone opens an app.
Daily actions are few and repetitive
Take, call, update, move the stage, tick off the task. All of it fits into buttons; no complicated menus needed.
The team has already abandoned a CRM
The most common reason a CRM fails is that nobody uses it. An interface that is already open on the phone brings friction down to a minimum.
Internal communication already runs on Telegram
Many companies in Moldova coordinate their teams on Telegram. The CRM lands in the same place, not in yet another app.
The manager wants visibility without forcing manual reports
Every action in Telegram is a record in the CRM. The manager sees the real pipeline, not what was reported at the meeting.
How it works, concretely
The architecture is the same in every industry. What changes is the buttons, the fields and the rules.
- SourcesThe lead enters the CRMWebsite, Meta, telephony, forms, Telegram or import — all of them create records in the same database.
- CRMThe rules decide what happens nextDistribution, response deadline, automatic task, escalation — configured in the Web Admin.
- TelegramThe employee gets a message with buttonsTake, call, update, move the stage. Every tap becomes a record in the CRM.
- TelegramThe card is updated from the chatThe important fields are filled in with buttons and short replies; voice notes can optionally be transcribed.
- CRMTasks and notifications run on their ownThe day's list in the morning, reminders before the deadline, escalation to the manager for overdue tasks.
- Web AdminThe manager sees and configuresPipeline, reports, workload per employee, sources, conversions; rules, fields, roles.
What the employee sees and what the manager sees
Schematic illustrations with fictional data. We show anonymised screenshots from real implementations at the demo.
The employee, in Telegram
The main menu is a short list of actions. Everything else arrives as a notification, at the right moment.
Sales Team · CRMbot · online
Menu
What would you like to do?08:30
My leadsToday's tasksFind clientNew leadMy report
Today's tasks08:31
Today · 4 tasks
☐ 09:30 Call M. C. — quote
☐ 11:00 Send contract R. D.
☐ 14:00 Visit new client
☐ Overdue: follow-up A. B.08:31
The manager, in the Web Admin
Pipeline, KPIs and reports, plus rule configuration. Every tap in Telegram shows up here as a record.
52Leads · 7 days
3Unanswered > 30 min
18 minAvg. response time
9Overdue tasks
New
Contacted
Quote
Closed
EmployeeLeadsClosedResponse
Employee 11449 min
Employee 211225 min
Employee 319512 min
What a Telegram CRM can include
Depends on the company. Not every module is needed by every client.
Lead notifications
A message with buttons for every new lead, with its source and the essential details.
Pick-up and distribution
Round-robin, by area, by product, by language or "first to tap"; escalation if nobody picks it up.
Client card
Your company's fields, updated with buttons and short replies.
Pipeline
Your own stages, changed with a button; automatic actions at every stage.
Tasks
Created automatically or manually; the day's list in the morning; reminders and escalation.
Documents
Files attached to a client or deal, sent and received through Telegram.
Reports for the employee
"My report" — their leads, tasks and results, on demand.
Web Admin
Full pipeline, reports, roles, rules, fields, integrations — for management.
AI, optional
Voice-note transcription, extracting fields from messages, summaries for the manager.
What it integrates with
Telegram is the interface; the data comes from your company's sources:
- Website and formsEvery form creates a lead with its source preserved.
- Meta (Facebook, Instagram)Lead Ads and messages enter the CRM and reach the right employee in Telegram.
- Telephony / PBXA call from a new number = a new lead; calls appear on the card.
- Existing databasesClients, products, orders — connected via API or imported.
- Accounting / ERPData exchange where an API exists; export to Excel.
- AITranscription, field extraction, summaries — with human review.
Data, access and control
The data lives in the CRM, not in Telegram
Telegram carries messages; the records, history and documents are in the CRM database, on infrastructure agreed with you.
Role-based access
Each employee sees in Telegram only what is assigned to them; the manager sees everything in the Web Admin. An employee who leaves is deactivated with one click.
Full history
Every tap and every stage change stays in the card history, with time and author.
Configuration without a developer, for the usual cases
Buttons, fields, stages and rules are changed from the Web Admin. Specific logic we develop for you.
Frequently asked questions about Telegram CRM
Short answers to what companies ask us most often.
Do employees have to install a new app?
No. They use Telegram, which they already have. The manager uses the Web Admin in a browser.
Does client data stay in Telegram?
No. Telegram carries the messages; the data lives in the CRM database, on the agreed infrastructure. A deactivated employee no longer receives anything.
Can the pipeline and the buttons be customised?
Yes. Stages, buttons, fields, roles, notifications and rules are configured around your company's process.
Can it integrate with Meta, telephony and the website?
Yes. Leads from Meta Lead Ads, calls on the phone system and forms on the website enter the CRM and reach the right employee in Telegram.
Can it connect to an existing database?
Yes, via API or import, with verification after the import.
What does the manager see?
The real-time pipeline, unanswered leads, workload per employee, sources, conversion and periodic reports — in the Web Admin.
What can the AI do?
Voice-note transcription, extracting fields from messages, summaries for the manager, suggested replies. Always with human review.
How long does implementation take?
A standard customised CRM can be implemented in roughly 14 days, depending on integrations and process complexity.
Can we migrate from another CRM?
Yes. We migrate contacts, deals and documents, with validation after the import.
Is it a chatbot for customers?
Not necessarily. The Telegram CRM is the employees' interface. A customer-facing bot (FAQ, taking requests) can be added separately, if it makes sense.
Continue with
Request a demo
On an example close to your company, we show you what the employee's flow looks like in Telegram and what the manager sees in the Web Admin. No commitment.
- A 45–60 minute conversation about your team's process
- A demo of the Telegram flow and the Web Admin
- An honest recommendation on whether a Telegram CRM makes sense for you
- A tailored quote after the conversation