What is Bitrix24 and how it helps you grow sales

In an increasingly competitive market, companies in Moldova are looking for digital solutions that provide a real advantage. Bitrix24 is one of the most complete business platforms in the world; the vendor states that over 15 million organisations worldwide have registered for it. But what exactly is it, and how can it transform the way you sell?

What is Bitrix24?

Bitrix24 is an all-in-one platform that brings together all the tools a modern business needs in one place. It is not just a CRM — it is a complete ecosystem that includes:

• CRM (Customer Relationship Management) — complete management of customer relationships, from first contact to closed deal and post-sale support
• Task and project management — Kanban, Gantt, checklists, deadlines, task dependencies
• Internal communication — chat, video conferencing, shared calendar, internal social feed, work groups
• HR and employee management — time tracking, leave requests, org chart, attendance reports
• Website and landing page builder — create web pages without technical knowledge, directly integrated with CRM
• Business process automation — robots, triggers, automation rules for any department

How does Bitrix24 CRM work?

The CRM is the heart of the Bitrix24 platform. Here is how the sales pipeline works step by step:

1. Lead capture — all inquiries from website, email, phone, and social media automatically land in the CRM. No potential client is ever lost
2. Qualification — each lead receives a score based on criteria you define (budget, urgency, fit). The team focuses on leads with real potential
3. Visual pipeline — see exactly which stage each deal is in. Drag-and-drop to move deals between stages
4. Follow-up automation — emails, SMS, and notifications are sent automatically based on deal stage and client actions
5. Closing the sale — invoices, contracts, electronic signatures — all from the same platform
6. Analytics and reporting — dashboards with conversion rates, average deal values, performance of each sales manager

Sales automation — what does it mean in practice?

Sales automation in Bitrix24 does not mean replacing people — it means eliminating their repetitive tasks. Here are concrete examples that work excellently for companies in Moldova:

• Automatic welcome email — when a client fills out a form on your website, they instantly receive a personalized email with relevant information
• Automatic follow-up reminders — if a deal stagnates for more than 3 days, the manager gets a notification. If it stagnates for more than 7 days, the supervisor is alerted
• Automatic lead distribution — leads are automatically distributed among managers based on defined criteria: geographic zone, industry, company size
• Automatic weekly reports — every Monday morning, the director receives a report on the previous week's performance without asking anyone to prepare it

What results can honestly be promised

Correction note (August 2026): we published four figures here — "sales growth of up to 300% in the first 12 months", attributed to Bitrix24 data for emerging markets, plus a 67% reduction in lead processing time, a 41% conversion increase and 15+ hours saved per week. We could not confirm that the Bitrix24 dataset exists, nor find a source for the other three. All four have been removed.

What can honestly be said: a CRM configured around your process removes repetitive work and makes visible the enquiries that would otherwise be lost. How much sales grow depends on what you sell, how many enquiries you receive and how consistently the team uses the system — which is why we publish no percentage. Real results, each linking to the original publication, are among the case studies on our use-cases page.

The free plan — ideal for starting

Something many entrepreneurs in Moldova do not know: Bitrix24 offers a free plan with unlimited users — the limits are on features, not on headcount. The plan includes:

• Complete CRM with sales pipeline
• Chat and video conferencing
• Task management
• 5 GB cloud storage
• Website builder

For a small business in Chisinau or any other city in Moldova, this is the perfect starting point. Zero investment, zero risk — start using it and see the results.

Practical examples for the Moldovan market

The three examples below are illustrative scenarios, built from patterns we meet often in the Moldovan market. They are not Bsmart client case studies and do not describe specific companies.

Here is how Bitrix24 looks applied to situations of that kind:

Real estate agency in Chisinau: Before Bitrix24, agents managed clients in Excel. Contacts were lost, callbacks were forgotten, no one knew who had seen which apartment. After implementation: all contacts in one place, complete interaction history, automatic follow-up 24 hours after viewing, monthly performance reports per agent.

Logistics company: Orders came via email, WhatsApp, phone — each on a separate channel. With Bitrix24, all channels converge into a single inbox. Each request automatically becomes a deal in the pipeline. The client receives automatic updates on order status.

Medical clinic: Appointments were made on paper. With Bitrix24: online form integrated with CRM, automatic SMS confirmation, reminder the day before, post-consultation follow-up for feedback.

Bitrix24 vs. other CRMs

In the Moldovan market, Bitrix24 has several distinctive advantages:

• Affordable pricing — the free plan is the most generous in the industry. paid plans are billed per company rather than per user — a real advantage for growing teams. Check current prices on Bitrix24's own site, as they change periodically
• Romanian language interface — not all CRMs offer this
• Local support — through certified partners like Bsmart, you get support in your language from people who understand your market
• All-in-one — no need for 5-10 separate applications. Everything is integrated
• Scalability — works for 3 employees or 300. Grow without changing platforms

How to start?

The Bitrix24 implementation process with Bsmart is structured and stress-free:

1. Free consultation — we analyze your specific needs and propose a solution
2. Configuration — we set up the pipeline, automations, and necessary integrations
3. Training — we train your team to use the platform efficiently
4. Ongoing support — we are by your side for optimizations and questions

Do not let the competition get ahead of you. Bitrix24 is the tool that can radically transform how you sell. Contact the Bsmart team for a free consultation and discover how we can grow your business sales.